Don’t now what to post on LinkedIn? Know the fundamental 8 strategies to keep your LinkedIn account updated.
8 TIPS TO DEVELOP AN EFFICIENT CONTENT STRATEGY
The main mistake that many companies often make on LinkedIn is to open their company page and configure the account minimally, without allocating more resources to it. They do not contribute to the conversation with community members, nor do they share content based on interests and businesses on the platform, much less take advantage of your marketing or recruiting options.
Many community managers wonder what they can post on LinkedIn. Generating specific content for the professional network is essential, but it is not an easy task. There are those who try to get out of the way by replicating on LinkedIn what they share on other social networks, which is a mistake, since the audience we are addressing is totally different.
Here are 8 tips that can help you create an efficient content strategy for your company's company account on LinkedIn:
1) Post unique and corporate content:
On LinkedIn you can publish more corporate information than on other social platforms because precisely those are the content that people who decide to follow a company demand.
2) Post links:
Share the new posts of the corporate blog or the link to different sections of the company website (Company Room, Job Portal, About Us…). You can also share links to current news, interesting studies for the sector in which the company operates, among other things. This helps followers stay up-to-date with your company updates.
3) Use audiovisual content:
Take advantage of the possibility of publishing photographs and also infographics or graphics made expressly for the company’s corporate account. They generate more interactions and can also serve to emphasize the relevant position of the company in its sector.
4) Constant activity:
The community manager must publish status updates regularly so that the profile remains active and that whoever enters it does not take a neglected image of the company.
5) Power the conversation:
On LinkedIn, interaction with followers should be encouraged, this can be achieved sharing interesting content that encourages them to leave comments and recommend the post. You can lead by asking questions or asking for their opinion on a current topic.
Consumers can also be asked to rate and/or recommend the company’s products and services. Real customer recommendations add significant value to the corporate profile of the brand, showing transparency and, if they are positive, security and trust.
6) Encourage employee participation:
LinkedIn. They cannot be forced to follow the company’s profile and interact with its publications, but if what is shared is attractive enough and they feel cared for and identified with the company’s values, they will do so of their own accord.
7) Be receptive:
Always respond to comments and questions from followers. Appreciate the interaction of users with the company and recommend the updates made and that can be of interest to the rest of the followers.
8) Analyze the posts:
The experience will make you know better the preferences of the followers of the company. This way you will know what type of content will make them interact the most and what times of the day are most appropriate to publish. It seems logical to think that the first hours of the morning are more favorable, since LinkedIn is a social network that generally registers more activity during working hours, but it is necessary to listen to the community and analyze the statistics of each publication to find the keys that They will allow you to establish a better content strategy.
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